PR & Communications

TRADITIONAL & DIGITAL
Driving exposure in industry press

OpticsPR provides a custom PR and communications service to ensure your iGaming brand is highly visible and valued by your key audiences. Our service will increase the visibility of your marketing activities, and work to improve your brand reputation by managing media communications. We work in sync with your team to understand your business, your market, and, most importantly, the audience for products on your platform.

Optics_PR_Community_News
Driving exposure in industry press

OpticsPR provides a custom PR and communications service to ensure your iGaming brand is highly visible and valued by your key audiences. Our service will increase the visibility of your marketing activities, and work to improve your brand reputation by managing media communications. We work in sync with your team to understand your business, your market, and, most importantly, the audience for products on your platform.

Optics_PR_Community_News
iGaming PR Specialists

OpticsPR specialises in B2B communications to help companies launch, expand and promote products or services. Our core specialities include:

  • Public relations to enhance brand profile
  • Strategic communications to deliver long-term goals
  • Integrated marketing to create seamless messaging
  • Social media management to drive engagement
  • Webinar promotion and hosting 
  • Branding support for events and media interviews

 

iGaming PR Specialists

OpticsPR specialises in B2B communications to help companies launch, expand and promote products or services. Our core specialities include:

  • Public relations to enhance brand profile
  • Strategic communications to deliver long-term goals
  • Integrated marketing to create seamless message
  • Social media management to drive engagement
  • Webinar promotion and hosting 
  • Branding support for events and media interviews

 

Optics_PR_Agency_for_IGaming_Businesses2

Our Work

Podcast

Podcast

We’ve teamed up with top podcast creators to spotlight and promote your business to engaged, loyal audiences. From strategic placements to custom shoutouts, we’re helping companies gaining recognition in the ears of the right players.

Thought Leadership

Thought Leadership

We’re helping brands position themselves as industry leaders by crafting compelling narratives, securing expert features, and amplifying their unique perspectives across high-impact media platforms. From founder stories to expert insights, we turn ideas into influence.

Events

Events

We help brands lead the conversation at the world’s top iGaming events. From identifying the right speaking opportunities to managing submissions, messaging, and on-site support, we position our clients as thought leaders on the latest trends and developments. Every appearance is crafted to align with your brand, spark meaningful conversations, and build lasting industry influence.

Webinar

Webinars

We promote webinars that position our clients as trusted experts. From concept to post-event amplification, we craft engaging virtual experiences that educate, inspire, and convert—building authority and deepening audience connections in real time.

North America

North America

Our reach includes North America, connecting brands with diverse audiences through tailored strategies that resonate locally and scale globally. From major media hubs to emerging markets, we help clients build meaningful presence and lasting impact across the U.S. and Canada.

Latin America

We help brands navigate and connect with the vibrant, fast-growing markets of Latin America. Through culturally curated strategies, local partnerships, and deep market insights, we drive authentic engagement and create lasting impact across the region.

Africa

We empower brands to engage with Africa’s dynamic, rapidly evolving markets. By combining local expertise with strategic storytelling, we create authentic connections that celebrate the continent’s diversity, innovation, and cultural richness. 

Europe

We help brands gain recognition across Europe’s diverse and influential markets. Through localised strategies, and a deep understanding of regional trends, we deliver campaigns that resonate, inspire, and drive meaningful results.

Connect with Will

If you’re an iGaming business looking to amplify your brand, communicate successes and promote product launches, I would be delighted to hear from you.

Will Chrimes
Founder & Head of Comms

Our Services

OpticsPR is made up of a team of experts within each of our service areas. We’re proud to have helped to grow the awareness and positive exposure of some of the world’s largest brands through the channels we know best…

Optics_PR_Public_Relations_iGaming
PR

Traditional & Digital

Tell Me More

Optics_PR_Content_iGaming
Content

Videography & Photography

Tell Me More

Optics_PR_Branding_Design_iGaming
Branding

Positioning, Design, Identities

Tell Me More

Optics_PR_Search_Engine_Marketing_iGaming
Branding

Positioning, Design, Identities

Tell Me More